Useful content should
be at the core of your marketing. Traditional marketing is becoming less
and less effective by the minute; as a forward-thinking marketer, you know
there has to be a better way.
Content marketing is a strategic marketing approach focused
on creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience — and, ultimately, to drive
profitable customer action.
Instead of pitching your products or services, you are
providing truly relevant and useful content to your prospects and customers to
help them solve their issues.
Content marketing is
used by leading brands. Our annual research shows the vast majority of
marketers are using content marketing. In fact, it is used by many prominent
organizations in the world, including P&G, Microsoft, Cisco Systems, and
John Deere. It’s also developed and executed by small businesses and one-person
shops around the globe. Why? Because it works.
Please read more detail at https://contentmarketinginstitute.com/what-is-content-marketing/
